To ensure the well-being of the planet, we need marketing heroes on the barricades for a sustainable future. Research shows that more than 80% of consumers are looking at companies to take the lead in this transition. At the same time, it appears that less than 10% of the messages about sustainability are credible to the public. Speak up Now! helps companies seize this historic opportunity and shows how we can make the shift to a world where business success goes hand in hand with the survival of the planet.
The renowned World Press Photo Foundation ("Connecting the world to the stories that matter") publishes a compilation of prizewinning press photographs each year. Carefully selected from thousands of entries, they present the most celebrated, powerful, moving, and often disturbing images from around the world, often putting a face on conflicts in far-flung places and reminding us of our shared humanity. The 2022 Yearbook, bringing together the best press photographs from 2021, will reflect the joy, anguish, and upheaval of this incredible year.
Generational thinking is not a science, but a reliable framework for successful marketing, communications, and product strategy. This book describes how marketing is evolving for the demographic group Generation Y, born between 2010 - the year when the iPad and Instagram were launched - and 2025. This book examines the impact of technology and digitisation on the brains and development of this generation, the world's future consumers. With examples and insight, it shows how young entrepreneurs and influencers use new media to promote their interests and associated brand preferences to their peers and to the world.
Companies face increasingly turbulent times. To what extent are the traditional strategy models still relevant to deal with this new environment? This new book presents how to analyze turbulent environments, how to build new strategies, and how to implement them. Through many case studies managers of large and smaller companies can learn how to successfully react to fundamental change. It covers these topics: 1. What is turbulence: disruption vs. disturbance. 2. Corporate foresight/sensing turbulence (incl. scenario analysis) 3. Choosing the right turbulence strategy 4. Implementing turbulence strategies.
Henk van Rensbergen is a Boeing 787 pilot who flies around the globe. While his crew rests at the swimming pool, he goes out to explore abandoned places in our world. From the breakaway state of Abkhazia, a floating warship cemetery in France, a forgotten love hotel in Japan to an abandoned rail depot in Detroit, van Rensbergen searches for the beauty of their desolation and pinpoints the richness of their decay. Van Rensbergen is a pioneering urban explorer. His Abandoned Places photo books (1, 2, 3 and The Photographer's Selection) have been highly successful. This complete revised edition shows his most iconic photos of the past 25 years, including new unpublished material and anecdotes.
A selection of the 150 most beautiful and inspiring hotels in the world - each having a unique story to tell.
From Paris to New York, from New Zealand to the Arctic. By Debbie Pappyn, Travel Journalist. - Enjoy!
Can a company be a source of meaning?
How can we transform meaningless jobs into personally fulfilling jobs?
Is it worthwhile for a company to invest in personal purpose?
One out of every three employees regards his or her job as being completely pointless. Yet all of us - employers, employees and consumers - yearn for purpose in our lives. Our economy is searching for meaning. The key question is how companies can play a role in this.
Check-In shows how a meaningful economy is not achieved through fine words and expensive mission statements, but through personal experience. Meaningful work requires a personal check-in on the what, who and why of organisations.
Based on research into what makes life and work meaningful, Jochanan Eynikel offers us a number of building blocks and methodical steps that can help companies to enhance their spiritual capital. The check-ins by entrepreneurs and CEOs give concrete shape and form to his method.
An appreciation of the life and art of Tove Jansson, creator of the Moomin books, which are adored by children and adults across the globe.
This book provides fresh insights and a deeper appreciation of the life and art of Tove Jansson (1914-2001), one of the most original, influential and perennially enjoyed illustrators of the 20th century. Jansson's flourishing Moomin books are examined in detail, as are her interpretations of such classics as Lewis Carroll's Alice's Adventures in Wonderland and The Hunting of the Snark, and J.R.R. Tolkien's The Hobbit.
Born in Helsinki among the Swedish-speaking Finnish minority, Jansson was brought up with a love for making art and stories in a supportive artistic family. Her first illustrated tales were published when she was fourteen years old. From a year later until 1953, she drew humorous and political cartoons as well as striking front covers for the satirical magazine Garm, responding to the Second World War and its aftermath as she developed from art student to painter and muralist, bohemian and lesbian. This book also explores the emergence of her Moomin world, appearing in her first children's book in 1945 and then in newspaper strips. These would lead to her being headhunted by the London Evening News, the world's biggest-selling evening paper, to write and draw a daily Moomin newspaper cartoon. This body of work is one of her great achievements, expanding her stories, settings and cast and invigorating her drawing and writing. Jansson also wrote many novels, documented here along with personal commentaries from her own writings.
The perfect primer on acclaimed French artist Sophie Calle.
Sophie Calle is a French writer, photographer, installation artist and conceptual artist. Her work is distinguished by its use of arbitrary sets of constraints, and frequently depicts human vulnerability, and examines identity and intimacy. She is renowned for her detective-like ability to follow strangers and investigate their private lives, which she has deployed in her acclaimed works Suite Venitienne, The Hotel and Address Book. She has had major exhibitions all over the world, including at the 2007 Venice Biennale, the Whitechapel Gallery in London, and the Louisiana Museum of Modern Art in Denmark, and has worked closely with the writer Paul Auster. The Guardian called her 'the Marcel Duchamp of dirty laundry', and she was among the names in Blake Gopnik's list 'The 10 Most Important Artists of Today', with Gopnik arguing, 'It is the unartiness of Calle's work - its refusal to fit any of the standard pigeonholes, or over anyone's sofa - that makes it deserve space in museums.'
When it comes to foreign visitors or artists, North Korea must be the most restrictive country in the world. Nevertheless, Carl De Keyzer managed to cross the entire country in 42 days, divided into three journeys. In his latest book, Magnum photographer Carl De Keyzer points his lens at North Korea, officially the Democratic People's Republic of Korea, the last communist state in the world from an ideological, political and cultural perspective.
De Keyzer is one of very few photographers who get almost-unlimited access to the country. He photographed more than 200 different locations, many of which had never been captured on camera before. The 250 photos that form his 'Grand Tour' - taken on marches, at the shooting range, in the subway and in family homes - are a testament to this country's uniqueness.
Mothmeister is the nonstop morphing alter ego of two artistic soulmates based in Belgium, home of surrealism. In their eerie Post-Mortem Fairy Tales, they portray a series of masked, grotesque characters - often accompanied by startling stuffed animals and a variety of curiosa from their private collection.
Just like in the Victorian era, when deceased loved ones were photographed as a memento for grieving relatives, Mothmeister immortalizes animals in a weird and wonderful fairy-tale world.
In addition to the numerous eccentric portraits in this book, Mothmeister also reveals a unique look behind the mask: from the duo's intriguing adventures in the world's most abandoned places to their untamed passion for taxidermy, masks and fascinating on-the-road images, exposing their quenchless Wanderlust.
How can you turn your customers into ambassadors for your brand? How can you map out your own network? How can you achieve maximum results with limited resources? Brand ambassadorship is the best way to predict the future growth and success of your company. Google, Tesla and Apple all use ambassadorship to ensure their continued expansion. It is a highly valuable and effective marketing channel that can be actively used by companies of all sizes to achieve the most remarkable results. Create Your Own Superfans is a clear and practical guidebook for successfully dealing with all matters related to brand ambassadors, recommendations and word-of mouth advertising. A series of concrete cases, fascinating stories and useful tips will allow you to discover just how powerful brand ambassador marketing truly is and how you can ensure that your customers and your employees talk positively about your company and recommend it to others.
4 ingredients, 4 strong usp's Delicious and healthy Divided up according to their preparation time: ready in 10, 15, 20 or 25 minutes Delicious, filling meals guaranteed to satisfy People who are overweight will lose weight Nutritionist Pascale Naessens is a forerunner, trendsetter and success author in the culinary field. In 2019 she won the Gourmand Award "Best in the World" and Low carb cooking with 4 ingredients was the best-selling book in Belgium in 2018.
In this second volume she presents more than 70 new tasty and inspiring low-carb dishes according to her well-known method. She also examines the ketogenic diet and the similarities with her proposed way of eating.